01
Trust and attention
People choose to watch a 40-minute episode, and a host they already trust recommending something inside it is heard by people who are actually there. The endorsement is the product.
For brands
Reach audiences that actually watch.
Host-read sponsorships on YouTube channels and podcasts, matched to what you are looking for, run end to end and reported on properly.
Why host reads work
The host is the media.
Creator audiences show up for a person, not a platform. That is what makes a host read different from an ad slot.
02
Context does the work
A finance brand inside a finance show does not need to explain itself. The audience is pre-qualified by the content.
03
It is measurable
Promo codes, dedicated links and pixel tracking tell you what happened. We report on all of it.
How campaigns run
First message to wrap report, with one point of contact.
- 01
Tell us what you are looking for
The goal, the audience, a budget range and the timing. A few lines is plenty.
- 02
Matching
We shortlist creators that fit what you are looking for and the budget, using our tracking of which creators are already working in your category. You see audience, format and rate for each.
- 03
Insertion order
One IO covers the creators, deliverables, dates, usage rights, whitelisting and payment terms. We handle the contracts with each creator.
- 04
Reporting
Live links, views, code redemptions and a wrap report. If something works, we plan the renewal.
Categories we cover
- Finance
- True crime
- News
- Comedy
- Tech
- Lifestyle
- Gaming
- Business
- Politics
- Sports
- Outdoors
- Health and fitness
- Food
- Travel
- Education
- Automotive
- Science
- Parenting
Formats
Pick the unit that fits the goal.
Five ways to buy a creator's audience. Most campaigns use one or two, and we will say which when we come back with options.
01
Integrations
A 60 to 90 second host read inside the episode. The standard unit in creator sponsorship.
02
Dedicated videos
An entire episode built around the product or the problem it solves. Best for launches and complex products.
03
UGC
Creator-made assets for your own channels and paid media, delivered without a public post if that is the goal.
04
Usage rights
Reuse the creator's content on your own channels, site and ads. Terms and term length are agreed up front.
05
Whitelisting
Run paid ads through the creator's handle, so the ad comes from them. Agreed and priced up front with the creator.
Tell us what you are trying to do.
A few lines on what you are looking for is plenty. We will come back with a first read on fit, a few creator options and a rough plan.